Child playing with toy cars

The little things that go a long way

Published on: 01/05/26

Fundraising General Partnerships

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This May at The Children’s Trust we take a look at how little moments can make a huge impact to the lives of children with brain injury and neurodisability.

When we think about progress, it’s easy to picture big milestones or defining moments. But for the children and young people supported by The Children’s Trust, the little wins – the ones that happen day-to-day – can matter just as much.

A movement that goes a little further than before. A new way of communicating. A moment of trust and connection in a therapy session. These moments might seem small, but they can mean everything for a child with brain injury or neurodisability.  

That’s why our focus this May is  on the little things that go a long way. It’s a theme you’ll see reflected across everything  we do we’re doing this month – in the life-changing impact of donating a little (or a lot!) to our Spring Appeal, buying a small treat for a good cause during National Doughnut Week, and the miles that add up in our 40 Miles in May challenge, as people move their way through May to help give the children we support the best possible life.

Spring Appeal  

Our annual Spring Appeal is back, highlighting the expansion of our specialist neurorehabilitation services for children with brain injury – made possible through your support.

Every year, thousands of children in the UK experience a brain injury. For those affected, progress isn’t defined by a single breakthrough moment. It can be something as small as a single word spoken, a hand held, a joke made, or a tiny movement – and the encouragement from family and friends behind the scenes. It’s about the determination to try again and the rebuilding of skills that many of us take for granted.  

These moments may seem small, but they play a big part in what each child and young person is able to achieve. Over time, they add up to something much greater.  

Through our Spring Appeal, we’re sharing the impact of specialist rehabilitation, and how expanding these services will allow more children and young people to access the support they need.

child using assistive tech controller

National Doughnut Week  

National Doughnut Week started with a simple idea that’s grown into something much bigger, thanks to our wonderful friends at Dunns Bakery. More than 30 years ago, founder Christopher Freeman wanted to use his craft for good, bringing people together to bake and sell doughnuts to raise money for charity – and over the years, that idea has grown into something truly special.

Now, it’s one of our favourite moments in the calendar with bakeries, cafés, workplaces and communities across the UK coming together each year to bake, sell and enjoy doughnuts, while raising funds for The Children’s Trust.  

There are so many ways to get involved – you might roll up your sleeves and host a doughnut sale, pick up a doughnut from a participating bakery, or encourage friends and family (especially those with a sweet tooth!) to join in too.

It all adds up to make a big difference. In fact, over the years, it’s raised more than £670,000 for The Children’s Trust.

Want to get involved? Find out how you can take part here – it’s a pretty sweet way to make a difference!

lady decorating doughnuts

40 Miles in May  

Our fun, fantastic 40 Miles in May challenge is back, bringing this month’s theme to life in a practical way.  

The idea is simple: walk, run, wheel or swim your way through May – at your own pace, in your own time – until you’ve reached 40 miles.

For those who fancy sharing the load, you can rally your friends and family and take it on together for some fun and fitness, or go solo and make it your own personal challenge. However you do it, every mile counts.

Each mile might feel small on its own, but together they add up – raising vital funds to support children and young people with brain injury and neurodisability.  

And much like the progress we see every day, it’s the consistency that makes the difference, and a reminder that the little things really do go a long way. Fancy taking part? Check out the challenge here.

40 Miles in May graphic

Small moments, big difference

However you choose to get involved this May – from doughnuts to donations to miles on the move – it all adds up to make a big difference for the children and families we support.