Published on: 13/11/18
High street retailers are being urged to do more to help disabled shoppers – as campaigners launch "Purple Tuesday" to raise further awareness.
Chains such as Asda, M&S and Sainsbury's have already signed up to the initiative which wants to see disabled people receive a better shopping experience, whether that's online or on the high street.
Shops are being encouraged to introduce regular quiet hours for those with sensory issues, improve store way-finding, or introduce more inclusive marketing and product photography.
The government estimates the so-called Purple Pound – the spending power of the UK's disabled population – is around £250bn.
The concern is the lack of provisions for disabled shoppers means millions is being lost in sales.
Campaigners want retailers to sign up to the governments Disability Confidence Scheme which supports employers to make the most of the talents disabled people can bring to their workplace.
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