GB’s British Bobsleigh team are racing through the World Cup season 2020/21 with their sled covered in charity logos, including that of The Children’s Trust, the UK’s leading charity for children with brain injury.
Each crew member was able to choose a charity to promote – with the charities’ logos featuring on the sled. There is also a team partnership with the NHS.
“We have all chosen a charity that is close to our hearts,” explained Brad Hall OLY, GB1 Olympic Bobsleigh Pilot.
The special partnership is a result of the team’s private sponsor covering the majority of the season’s costs and the team has thanked the Shea family for facilitating ‘this incredible opportunity’ and their commercial sponsors Medigold Health and Altus Financial Services for helping to bring this cause to life.
Explaining the partnership on their Justgiving page for NHS Charities Together, the team said:
“We are living through unprecedented times and few have been hit harder during the COVID pandemic than charities. To this end, and after discussions with our sponsors, we came up with the idea to be charity bob. We would compete for the entire 2020/21 IBSF World Cup season as a charity-focused sled, with our commercial sponsors kindly stepping back and allowing their normal logo space to be replaced with a charity. The charities chosen were all organisations close to the hearts of our crew members plus a collective partnership with the NHS.”
Read more on Instagram about and @britishbobsleigh as the team journeys towards the 2022 Beijing Winter Olympics.