Buy a doughnut, change a life
National Doughnut Week returns
Calling all sweet tooths! One of the nation’s favourite foodie weeks is back, as National Doughnut Week returns from 16 to 24 May – giving people across the UK a simple way to treat themselves while raising funds for The Children’s Trust, the UK’s leading charity for children with brain injury.
Bakeries and cafés nationwide will be serving up everything from classic glazed favourites to rich chocolate-topped doughnuts, jam-filled treats, caramel drizzles and creative new flavour combinations. From familiar favourites to eye-catching doughnut creations, there’s something for everyone to enjoy throughout the week.
National Doughnut Week brings together bakeries, workplaces and communities across the country to celebrate one of the nation’s best-loved treats – all while raising vital funds to support children and families rebuilding their lives after brain injury.
Keen bakers and community groups can also get involved, rolling up their sleeves and hosting their own doughnut sales – whether at school, in the office or in their local area – helping to raise additional funds in a fun and simple way.
Funds raised during National Doughnut Week will help The Children’s Trust provide specialist rehabilitation, education and care to children and young people when they need it most. Every year, 40,000 children in the UK are left with a brain injury as a result of an accident or illness. This can mean a child suddenly losing the ability to walk, talk, eat independently or play – often overnight.
The Children’s Trust’s specialist teams work closely with each child to rebuild these skills and live their best possible lives – through physiotherapy, speech and language therapy, occupational therapy and more. For families, the impacts can be life-changing. It can mean hearing their child’s voice again, seeing them walk again or reconnect with siblings and friends, or watching them regain their independence and sense of self.
National Doughnut Week was founded by Christopher Freeman, a fifth-generation baker from Dunns Bakery in North London, who created the campaign as a way to bring the baking community together for charity. Since 2005, National Doughnut Week has supported The Children’s Trust, a partnership Christopher says has been driven by a shared belief in making a meaningful difference.
Since National Doughnut Week began, the campaign has raised more than £1.18 million for charitable causes, including more than £670,000 for The Children’s Trust. Today, the campaign remains a family effort, with Christopher, his wife Christina and son Lewis – a sixth-generation baker – working together to encourage participation from bakeries across the UK.
All administration costs for the campaign are covered by sponsors CSM Ingredients, meaning funds raised go directly towards supporting children and families.
Find your local participating bakery: nationaldoughnutweek.org/bakery-finder
